Is Your Company Missing Out? The Importance of Recruitment Videos
What Exactly Is a Recruitment Video?
A good recruitment video is a multi-purpose video content tool your organization can use to attract potential candidates for current and future job openings. This type of video showcases the company culture, values, and benefits of working on your team. Recruitment videos often highlight sincere employee testimonials, office environments, and key responsibilities associated with the roles being advertised.
When you create a recruitment video you’ve already set yourself apart from your competitors who may be going for the same potential candidates. Your video can help make your brand shine as candidates weigh their options.
In addition, you can use this same video content to showcase your brand to potential clients. It can be used on your website, on social channels, and anywhere else your customers may find you.
What Do You Need For a Good Recruitment Video?
First, you need to have employees on camera talking about their work, the company and the culture. Like any good testimonial video (a recruitment video is essentially an internal testimonial video) the interviews should be lite, sincere and done by team members who genuinely want to be on camera and are happy to talk about their jobs. Let them be honest and real, but give them guidelines about the goal of the video and the boundaries of what they should be talking about.
And don’t forget to have a range of employees from different backgrounds and different departments. You should showcase employees from the management team and your general workforce. This shows potential candidates that you are all on the same team, and that the messaging is consistent from top to bottom in your organization.
Ensure brand recognition and a sense of location with products or branding in the background of your recruitment video.
Second, you need to showcase the facility or location where the job is taking place. Set up your interviews to take place in an interesting (but quiet) location in your building. Show employees at work. If they interact with clients on a daily basis, make sure to include this in the video. If one of your interviewees works in the warehouse, film them in that environment.
Third, include footage of employees interacting with each other whether that’s during work or during lunch. Capture honest interactions and conversations. Recruitment videos need a high level of genuine footage to attract the right candidate. People are smart and will see through anything that is highly constructed to look a certain way.
What Is the Best Kind of Recruitment Video?
If your team is customer-facing, make sure to include some footage of them working with clients. One of our clients runs the largest personal fitness company in New York City and a huge portion of their work deals directly with the public.
The answer to this really depends on the type of business and team you have. Some of our clients pride themselves on being a fun team. So for those clients we highlight people having fun at work (not a bad idea for any recruitment video actually). Other clients see themselves as more technical or technology-forward. So we make sure to capture those scenes for them, and the interviews focus on that important fact. And still others are just straight out over-the-top different. In that instance we used puppets that acted as employees and shot them in the location doing routing jobs and giving puppet testimonials.
It’s extremely important for you to decide, in advance, what you want your message to be and how you want that message to come across. Don’t be afraid to be honest, serious, silly or technical based on your company’s culture and identity.
The overall aim is to provide a vision that resonates with prospective employees and enhances your brand image. By effectively communicating what sets your organization apart, your recruitment video can significantly improve the quality and the quantity of applications your business receives.
