Filming Event Coverage Videos - What You Need to Know

Event coverage videos are a must-have if your organization is planning anything live - from small conferences to large-scale multi-day events. They all have a place in the video content world. They give your sales, social and marketing teams something to work with once the occasion has passed. You walk away with an important record of what was discussed, what was shown, who was there and why it happened. By capturing the essence and excitement of your events, you have a truly unique opportunity to engage, inform, and inspire your target audience.

What kind of events can (or should) be filmed? There’s no rule except it should be anything you want a record of, and something you know people would find valuable. We’ve filmed trade shows, exhibitions, concerts, military conferences and more.

Include testimonials or interviews from your event for more reach on social, marketing and sales channels.

Top Features of Event Coverage Videos (or, What to Consider):

1. High Production Quality: Yes, as filmmakers we are biased - but it doesn’t change the fact that investing in professional video production ensures that your event coverage videos are visually stunning, with crisp audio and seamless transitions. A polished video showcases the professionalism and credibility of your brand, leaving a lasting impression on viewers.

2. Dynamic Content Formats: Event coverage videos can be tailored to different platforms, allowing you to repurpose and maximize their impact. Whether it’s sharing snippets on social media, incorporating them into presentations, embedding them on your website, or using them in email campaigns to prospects, these videos offer versatile content that adapts to various marketing channels.

3. Real-Time Engagement: Incorporating live-streaming capabilities into your event opens up new avenues for engagement. Viewers can participate remotely, interact with your brand in real-time, and feel connected to the event, even if they couldn’t attend physically.

4. Multi-Perspective Coverage: Event coverage videos can incorporate multiple camera angles, interviews, Q&A sessions, and behind-the-scenes footage. By showcasing different perspectives, you can provide a comprehensive view of your event, making viewers feel immersed and involved in the experience. This is a great way to ensure they find value in your content.

Top 4 Benefits of Event Coverage Videos:

1. Amplify Brand Awareness: Event videos are an excellent tool for increasing your brand’s visibility. By showcasing your organization’s presence at industry conferences, trade shows, or product launches, you can create buzz, generate interest, and attract new customers.

Capturing events professionally is an art.

2. Enhance Product Demonstrations: Video content from your event allows potential customers to witness your products in action. By showcasing product demos, customer testimonials, and real-world use cases, you provide valuable insights into the benefits and value proposition of your offerings.

3. Strengthening Your Brand’s Thought Leadership: Positioning your brand as a thought leader within your industry is crucial for establishing credibility and authority. Event coverage videos featuring keynote speakers, panel discussions, or expert interviews help showcase your industry knowledge, thought-provoking insights, and innovative ideas.

4. Generate Social Proof: People trust recommendations from others, especially when it comes to making purchasing decisions. Event coverage videos featuring satisfied customers, industry influencers, or renowned speakers serve as powerful testimonials and social proof. When potential customers see others endorsing your brand, they are more likely to perceive your products or services as reliable and valuable.

Top 7 Use Cases for Event Coverage Videos (or, How to Put Them To Use):

1. Product Launches: Event coverage videos allow you to showcase the unveiling of new products or features. Make sure to highlight the excitement, reactions and interactions of attendees.

Live events offer one chance to get it right. There aren’t any do-overs when it comes to capturing them.

2. Conferences and Trade Shows: Capture the essence of industry conferences and trade shows. Showcase keynote speeches, panel discussions, and networking opportunities to demonstrate your brand’s active involvement and leadership within your sector.

3. Corporate Events: Whether it’s a company retreat, team-building exercise, or an awards ceremony, an event video will help capture the culture, values, and achievements of your organization. Share these videos internally to boost employee morale and externally to showcase your company’s unique personality.

4. Webinars and Virtual Events: In the era of remote work and virtual engagements, event coverage videos play a crucial role in virtual events and webinars. By combining live-streamed presentations, audience interactions, and on-demand video content, you can deliver a comprehensive virtual event experience that engages participants and generates leads.

The video production team’s view from the cameras.

5. Fundraising Events: Non-profit organizations can leverage event coverage videos to tell impactful stories, highlight success stories, and generate support for their cause. By showcasing the emotional connection between your organization and its mission, you can inspire donors and attract volunteers.

6. Brand Partnerships and Collaborations: Showcase brand partnerships and collaborations. By featuring joint events or initiatives, you can leverage the audience of your partners to expand your reach and tap into new customer segments.

7. Training and Education: Event coverage videos can also be used for training and educational purposes. Capture workshops, seminars, or expert-led sessions, and repurpose them into valuable training resources for employees, customers, or industry professionals.