The Power of Modern Explainer Videos
Over the past several years modern Explainer videos have emerged as a game-changer for brands, and have revolutionized the way businesses communicate with their target audience.
When done correctly, they capture the attention of potential customers and deliver key messages in a concise and engaging manner. Companies can leverage their top features, benefits, and use cases, and their product, marketing, and sales strategies, to drive new conversions, increase brand awareness, and foster customer engagement. .
Explainer videos can combine an on-camera person (to make a human connection) as well as graphics (to visually deliver the information) to create compelling video content.
This video was created to introduce a brand new startup, and to on-board new team members and prospective team members.
Top 5 Features of Modern Explainer Videos:
1. Clear and Concise Script: Start with a compelling script that conveys your core message clearly. This is an Explainer video so there should be no question about your product once people have watched it.
2. Animated Visuals: Utilize captivating animations and illustrations to simplify complex concepts for your audience in an easy-to-understand way.
3. Professional Voiceover: Complement your video and engage your viewers with a well-paced (not too fast, not too slow), articulate voiceover. A good voiceover adds personality and professionalism, while a bad one can make the whole project a failure.
4. Branding Elements: Incorporate your brand’s elements. Use logos, colors, and fonts to maintain consistency and reinforce brand recognition.
5. Call-to-Action (CTA): Make sure to include a CTA at the end of the video to drive viewers to take the desired action whether it’s visiting a website, subscribing to a newsletter, or making a purchase.
In a series of 4 videos, we helped our client show the benefits of their new product line, how to use them, and how safe they are for the entire family.
Top 5 Benefits of Using Explainer Videos:
1. Increased Conversion Rates: Explainer videos have proven to be highly effective in converting viewers into customers because they simplify complex information and make it easier for the audience to understand the value proposition.
2. Enhanced Engagement: The combination of visuals, audio, and storytelling in explainer videos keeps viewers engaged and more likely to absorb the information presented.
3. Improved Brand Awareness: Through strategic placement on websites, social media platforms, and video sharing sites, explainer videos can significantly boost brand visibility and recognition.
4. Greater Retention of Information: Studies have shown that people remember visual content better than text alone. Explainer videos leverage this by presenting information in an easily digestible format, leading to improved information retention.
5. Enhanced SEO and Online Presence: Explainer videos can improve search engine rankings, increase website traffic, and generate backlinks when shared across various online platforms.
Animated explainer videos are a great way to make information ‘pop’ and keep things fun. Visuals break down complex things into digestable bites.
Top 5 Use Cases of Explainer Videos:
1. Product Demonstrations: Explainer videos showcase the features, functionality, and benefits of a product, allowing potential customers to visualize it in action and understand how it addresses their pain points.
2. Onboarding and Training: Explainer videos are an effective tool for on-boarding new customers or training employees. They simplify complex processes making it easier for viewers to grasp new concepts.
3. Brand Storytelling: Explainer videos can communicate a brand’s unique story, values, and mission in a captivating way, establishing an emotional connection with the audience and fostering brand loyalty.
4. Customer Testimonials: Incorporating customer testimonials in explainer videos adds credibility and trust, as real people share their positive experiences with the product or service.
5. FAQs and Troubleshooting: Explainer videos can address common customer questions and provide step-by-step instructions for troubleshooting, reducing support requests and enhancing customer satisfaction.
Our client needed a video for a new product launch. It was important to show all the features of the product, how to use it, its benefits and use-case scenarios. The 1 minute video we created was also broken into smaller pieces for social channels, and e-commerce sites.
Visualizing the Value Proposition:
1. Demonstrating Product Functionality: Explainer videos can showcase how a product works, highlighting its unique features and demonstrating its benefits in action.
2. Depicting Real-World Use Cases: By presenting relatable scenarios, explainer videos allow potential customers to envision themselves using the product or solution to solve their specific problems.
3. Simulating Before-and-After Scenarios: Explainer videos can effectively illustrate the transformation that customers can experience by utilizing a particular product or service, emphasizing its value proposition.